01
Look beyond new launches
Explore established ranges, private label and specialist products alongside recent discoveries. ProductPulse collects retailer assortments, so your research can include products beyond a curated launch selection.
Product intelligence for ingredient suppliers
Understand your customers’ markets.
Product by product.
ProductPulse helps ingredient suppliers see where ingredients are used, which brands use them and how products are positioned on the shelf. All with evidence you can open and check.
Bring an ingredient, an application or a customer question.
From question to evidence
ILLUSTRATIVE WORKFLOWYour starting point
“Which Dutch breakfast cereals list a fibre we supply?”
NetherlandsBreakfast cerealsRetail
Inulin, oligofructose or chicory-root fibre
Define the ingredients that matter to you. Keep the original label text in view.
Follow the answer
Products that match
Read the label. Check the application and ingredient combinations.
Brands and reviewed owners
Build an account shortlist from what companies actually sell.
Evidence for your next conversation
Export product examples and turn them into a question worth asking.
Why each product was counted
Fictional products, labels and interpretations.
3 matching evidence rows · Select a product to inspect its reasoning and ingredient declaration.
Product evidence shows ingredient use. It does not identify the current supplier or prove buying intent.
A clearer view of your market
Find answers grounded in
up-to-date shelf data.
Research ingredient use from retailer listings, original labels and shelf prices. See which products contain an ingredient, which brands sell them and how they are positioned in your chosen market.
Choose a country, category and channel, then compare the products that matter to your question. Source references, observation dates and coverage gaps help you judge how current and relevant the evidence is.
Why choose ProductPulse
Built for ingredient questions
that need product-level answers.
02
Check the products behind an answer
See which records were counted and why. Open ingredient declarations and source references to check a finding before using it in a customer conversation or internal presentation.
03
Define the application you actually sell into
Investigate a specific ingredient combination or product type. Ask turns your question into a reviewable analysis plan, so you can work at the level your commercial decision needs.
04
Search ingredients across languages
Find an ingredient under different local names, combine it with another or exclude alternatives. A shared ingredient vocabulary helps you compare products across your selected countries and channels.
Choose direct data access, ingredient analysis or support from Hammer analysts. Published plans make the scope and cost clear.
Compare plansHow it works
Start specific. See what’s behind it.
- 01
Define your market
Choose an application, country and channel. Start narrow, then widen the selection as your question develops.
- 02
Ask a sharper question
Use ingredient filters or write a question in plain language. In Ask, review the analysis plan before running it.
- 03
Follow the evidence
Open the products behind a result. Check original ingredient declarations and sources, then export the evidence for your team.
Sources & coverage
A world of product data.
A clear view of its limits.
Explore the countries represented in ProductPulse and the sources behind your answers. Start with your application and geography, then check whether the available records support your question.
150
countries & territories in the records
57
catalogue sources, including archived
Where we have dataCatalogue snapshot · 29 October 2026
No listed dataIn catalogue5k+ records50k+ records
Country records
- United States545,984
- France210,602
- Germany65,618
- Netherlands55,530
- Belgium25,186
Product records associated with each country. A product may appear in more than one country.
Explore source details and country records in the portal.
Evidence you can check
Every answer has
products behind it.
Open the product record, read the original ingredient declaration and check the source. Coverage and data gaps stay visible, so you can judge what an answer supports.
- Original labels and source references
- A defined selection of countries, categories and channels
- Visible gaps in labels, prices and reviewed ownership
What the data tells you
ProductPulse counts observed product records. It does not measure sales, tonnage or consumer demand. Coverage varies by source, and a product may appear at more than one retailer.
A brand owner is not necessarily the factory or ingredient buyer. Shelf prices give consumer price context. Recipe suitability and commercial opportunity still need technical testing and a conversation.
More about the dataWhat’s next
From one answer to ongoing intelligence.
Today, explore products, ingredient combinations, brands, reviewed accounts, current shelf prices and recently observed products. Recently observed means first seen by ProductPulse, not a verified launch date.
Our development priorities include ingredient-use trends, reformulation tracking, regular digests and easier briefs. These are future directions, shaped by customer questions and data readiness.
Your market. Your question.
See what your customers’
market looks like on the shelf.
Bring us an ingredient or an application. We’ll show you how ProductPulse can help your team investigate it.